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- https://www.the-media-image.com
- Head of SEO | The Media Image
- since Jan. 2018
- Managing the Organic Search team at TMI, working with a range of clients including BetMGM/Roar, Clarins, Rank Interactive, Air Charter Service, and many others. Daily responsibility for the organisation and management of a large interdisciplinary team – rising from seven members in Jan 2018 to 30+ today – based in three offices (London, Cape Town and New York), recruitment, training, leadership, strategy, pitch and project management. Prime responsibility for client development and stakeholder relationships with high conversion of leads to contracts. Monthly billings up more than 800% since 2018.
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- https://www.searchmetrics.com
- Senior Client Success and Knowledge Management | SearchMetrics
- Nov. 2015-Oct. 2017
- Working with the biggest and most successful search agencies and brands in the UK, Scandinavia and Turkey, I was responsible for training and supporting clients in their use of SearchMetrics software and developing innovative strategies to assist their own customers, including the production of public Webinars and Slide Presentations. I also taught other client success managers – in the UK and Germany – about essential aspects of SEO and sympathetic client management.
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- https://www.visibilityiq.com
- Head of Digital | Visibility IQ
- Jan. 2015-Nov. 2015
- Day-to-day management of this boutique digital agency, including developing and leading client pitches, staff recruitment and strategic planning across all channels: SEO, Content, Display and Biddable Media. I moved VIQ from an antiquated strategy based on grey/black-hat PBNs and spammy paid-for “connections” to ethical, content-based, holistic techniques.
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- https://www.alexandalexa.com
- Head of Search | AlexandAlexa
- Aug. 2013-Jan. 2015
- Headed-up a team of digital marketing professionals to make A&A the leading web retailer of children’s fashion. The combination of PPC, SEO and Social Media, earned the company increased conversions and industry accolades. I also spent six months implementing a content strategy which combined WordPress and Magento systems to deliver rich content including video and a wealth of resources for customers.
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- https://www.vervesearch.com
- Head of SEO | Verve Search
- Jan. 2013-Jul. 2013
- Reporting to the company founder, I was tasked with the running of the agency to allow her to concentrate on business outreach. Instigated team building initiatives to strengthen internal relationships and advocated a strategy based on client content rather than pure blogger outreach. Won several travel clients and UK online retailers, including management of the migration of a major specialist UK brand. Speaker at events such as SES London and Brighton SEO.
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- https://www.hilton.com
- Global Director SEO | Hilton Worldwide
- Jul. 2010-Jun. 2012
- For almost 4 years (some under the umbrella of dgm UK: see below) I ran SEO for Hilton in the UK, Europe and latterly worldwide. As Global Director, I oversaw the migration of then all nine Hilton brand websites, strengthened a content-based strategy for individual hotels in the EMEA region and toured the world speaking to major company stakeholders to evangelise organic search and develop local initiatives. I also ran a team of SEO professionals based in three regions: EMEA, APAC & Americas.
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- https://www.dgm.com
- Head of Search | dealgroupmedia UK Ltd.
- Oct. 2009-Jul. 2010
- As part of an affiliate marketing company, my primary role was to assist companies promote their businesses via organic search but over just a few months I took this further, building a team of six to offer SEO and SEM services to non-affiliates, mainly in the SME and B2B sectors. I was also instrumental in moving a small pilot project with Hilton EMEA to become a major account.
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Images
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Images for Max Brockbank
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- https://www.absorbing.com
- Senior SEO Specialist | Absorb
- Feb. 2009-Oct. 2009
- I worked with big clients such as LastMinute.com and SKY to build worthwhile link portfolios, using a successful and cost-effective article marketing campaign and online PR. Used PPC data to pinpoint converting keywords. Developed websites using SEO-friendly code.
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- https://www.smartlivecasino.com
- SEO Manager | Smart Live Casino
- Jun. 2008-Feb. 2009
- Raised the profile of this online casino from a standing start with a combination of zero-percent affiliate blog marketing and other link-building strategies.
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- https://www.timeout.com
- Exec Tech Producer [Contract] | Time Out
- Nov. 2007-May 2008
- Project managed the migration of Time Out’s archive to a free-to-access website and worked with international partners on technical aspects of syndication.
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- https://www.barablu.co.uk
- SEO Consultant [Contract] | Barablu.com
- Oct. 2007-Nov. 2007
- Introduced best practice SEO to this IP telecoms website, leading to an 1,800% rise in page views in just four weeks.
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Images for Max Brockbank
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- https://www.regus.com
- Global Content Editor | Regus Holdings
- Feb. 2007-Oct. 2007
- Planned a comprehensive content-based strategy for Regus websites around the world aiming to become a major business portal, including the negotiation of a deal to use exclusive syndicated content from the Financial Times.
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- https://www.time.com
- Executive European Web Producer | TIME.com
- Jul. 2001-Feb. 2007
- Ran TIME magazine’s European (EMEA) website, starting as a one-day-a-week publication to a round-the-clock 24/7 service in liaison with the APAC and Americas teams. The role began as an editorial post and ended up as a marketing-focused one. This is where I became an SEO expert.
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- https://www.emotion.com
- Producer & Project Manager | E-Motion Ltd
- Oct. 2000-Jul. 2001
- Acted as liaison and “translator” between geek developers and our clients who included Paramount Studios, The Commonwealth, and several mobile phone companies. Project management, User-Experience Testing and Requirements Capture were everyday functions.
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- https://www.newcastlechronicle.co.uk
- Web Editor | Sunday Sun
- Mar. 1999-Oct. 2000
- Founding editor of Sunday Sun web site (BT North East Press Awards Web site of the Year 1999), promotion, presentation and budget planning; content supervision; seconded (part-time) to New Media Department, Newcastle, during launch of Trinity-Mirror Group’s icNewcastle portal project; integrated email and internet use into editorial process; reported on technology news.
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- https://www.newcastlechronicle.co.uk
- Chief Sub-Editor/Production Editor | Sunday Sun
- Apr. 1996-Mar. 1999
- Planning and day-to-day production issues; interdepartmental liaison with print and advertising departments; technical requirements and research; new technology and systems implementation; covering for Chief Sub; leading member of redesign group; member of technology panel; NC&J Ltd new media working party; intranet study, e-mail development and data strategy. As Acting Chief Sub Planning, I was subbing and revising pages, engaged in newspaper development and production issues; staffing and local personnel affairs (including recruitment), rotas and holiday arrangements, and managing shift payments
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- https://westernmorning.news/
- Production Editor/Deputy Chief Sub-Editor | Western Morning News
- Dec. 1988-Apr. 1996
- As Production Editor my responsibilities included overseeing introduction of full-page electronic page makeup, the development of a colour palette; planning, designing and implementing the current “Tabloid” redesign; restructuring the WMN’s graphics department; introducing Health and Safety DSE procedures; as well as cover for the Chief Sub and Night Editor. I also implemented the launch of Somerset Edition and wrote feature articles. In the former role as Deputy Chief Sub-Editor, I development the Cornish edition of the newspaper and launched a special S.E. Cornwall Edition. I was also editorial liaison with the IT department.
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- https://www.cambridge-news.co.uk
- Senior Sub Editor | Cambridge Evening News
- Sep. 1986-Dec. 1988
- Active member of the sub's desk team, ensuring good content and maintaining accuracy and attention to detail ...
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- https://www.borehamwoodtimes.co.uk
- Senior Reporter | Borehamwood Post (now Times)
- Dec. 1984-Dec. 1986
- My duites at the Post included court reporter, political correspondent, sports editor and sub-editor (although, genrally not at the same time) ...
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- https://www.sceneonthe.net
- Scene on the Net
- 2002-2020
- An informal web development partnership producing PHP and WP sites for SMEs and charity organisations.
+"Max Brockbank" Resume | CV | "Curriculum Vitae"
Max Brockbank
Search Marketing & Content Expert
Max Brockbank is an immensely experienced digital marketing achiever with more than a decade's experience in effective and profitable search technique and insight for brands such as Hilton Worldwide, TIME magazine, Regus and lastminute.com, with global experience at director level in the travel, fashion and eCommerce sectors, increasing revenue, driving traffic and improving authority.
Max offers breadth of experience and in-depth ability in producing, improving and managing all types of media – from print and broadcast to video and link-bait. He promises new ideas and new insight based on his wide-ranging experience. He is technically-proficient, statistically-minded, strategically insightful, focused on Return on Investment, loyal and always dependable.
He is fluent, lucid, dependable, persuasive, logical and a team player, although ready, able and willing to take the lead as appropriate. He is skilled in building, managing and maintaining teams and networks – of people or organisations – comfortable with explaining concepts and results to audiences at any level.
Aside from many years of solid expertise in successful online marketing, Max also has more than a decade's experience of content production, from reporting the facts and crafting the words to presenting them to critical audiences, both in printed media and online. This includes work as a sub-editor on famous publications including The Sun, The Daily Telegraph, The Financial Times and TIME magazine.
Perhaps as a result, Max is able to cut through gobbledegook, spot technical and operational opportunities and happy to stand at the bleeding edge of new technologies, practices and strategies, all the while keeping firm to the principles of best practice and sustainability.
He has also for many years been a champion of content-focused marketing, leading the march to increased engagement with customers, stakeholders and search engines with the battlecry: "Content is King!"
Twitter: @maxormark, @biginSEO
LinkedIn: max-brockbank/2/b23/15
Born: Harrow, Middlesex, United Kingdom
Education: Some (Banbury School, Unitversity of Plymouth - Mechanical Engineering)
Height: 1.93m
Width: Unknown
Married: Yes
Still Married: Yes
Children: One of each + cat
Can he tell Jokes?: No
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